We provide a range of outdoor advertising options through branded cabs that operate throughout the Major Cities of South Africa. As an affordable, visually impressive alternative to traditional types of outdoor media such as billboards and car wrapping, transit advertising has become a highly successful form of branding that provides plenty of exposure along high volume routes in the city.
We work with expert teams around the country who provide the highest quality and state-of-the-art vehicle wraps and vinyls.
Due to the fact that its affordable, eye-catching and dynamic, transit advertising has increased in popularity and gives brands, agencies and business owners the chance to gain wide and reliable exposure on thousands of the busiest roads in the country. Seen by millions of drivers, cyclists, pedestrians and passers-by, transit media is a high impact marketing tool that generates buzz and creates awareness.
Billboard advertising is a traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years; for example, about 4,900 digital billboard displays have been installed in South Africa.
Traditional roadside billboards remain the predominant form of OOH advertising in SA with 66 percent of total annual revenue. Today, billboard revenue is 73 percent local ads, 18 percent national ads, and 9 percent public service ads.
Street furniture is made up of formats such as bus shelters, newsracks, mall kiosks, and telephone booth advertising. This form of OOH advertising is mainly seen in urban centers. Additionally, this form of advertising provides benefits to communities, as building and maintaining the shelters people use while waiting for the bus.